| on Wednesday June 25, 2008 |
| Editor's rating |
No rating |
|
| Average user rating |
10/10 (3 votes) |
|
| Views |
565  |
|
|
|
**Remember: Click on The Pictures in the Post and They Get Bigger** So, it happened. I have always expected someone else would realize a universal truth I knew all along--I am very cool. I kinda hoped that it wouldn't take 33 years...eh, oh well--it still happened. Graco, like a white knight, swooped down out of nowhere and offere d me a spot in a new campaign of theirs. The trip was a Monday through Wednesday commitment and it was short notice so I had to make sure I was free to take on this amazing opportunity. Paging through my calendar, I noticed somewhat of a pattern. Click picture of calendar on the right. If you notice, in order to make a trip during any weekday I needed to find 'coverage.' After securing 'coverage' in the form of my parents (thanks again) for the 2 1/2 days we were going to be gone (yes 'we', Hot Wife came along--freakin' awesome), I finalized the details of the trip with Graco.
The campaign Graco is putting together is amazing, just like their employees. My wife and I had such a blast getting to know Team Graco while we were down in Atlanta on our trip. In return for being put-up in a Ritz-zee hotel and being treated like a celebrity I had to act like one. Myself and three other bloggers were the focal point of the "Ready for the Road Ahead" campaign and part of our duties inclu ded on camera interviews, voice over work and car seat installation demonstrations. Besides myself (owning it for the dads out there), there were three great lady bloggers participating; Sheila from Xiaolin Mama, Vicky from The Mummy Chronicles, and Kelcey from Mama Bird Diaries. I had an opportunity to work most closely with Shelia, and let me tell you she was great. Dynamic, funny, bright--basically a natural on camera, and a really easy person to talk to during lunch and dinner breaks. The Graco folks covered all the bases and had the best of the best there to ensure the project was up to snuff on all levels. One of the Graco folks even helped me with voice inflection during the voice over. John, apparently a former radio guy, told to to smile when I did my voice overs and you know what--the dude was right. You could hear the difference. I mean, I sound crazy good no matter how you slice it, but thanks to John it was like a 12 on the Richter scale instead of an 11. John is a metaphor for the entire Graco Team. They were all right there encouraging me and helping me through the process and made an already enjoyable process friction free. Kudos.
Some other Graco shout outs I would like to give go out to my boy Dave (crazy good with engineering and legal speak), Carol (a car seat installing goddess), Poncho (a really authentic, unique dude that had me smiling all day), Lindsay (all sorts of off the hook with the blogging and a self proclaimed Twitter-a-holic), Bert (Bert is a tech guy and he best start following me on Twitter--seriously), Heidi (loves all things dealing with Texas and carseats), Jane (she thought I was handsome--I like her) and I already mentioned John (the strong silent type with a heart of gold).
Besides Graco, I worked with an amazing production company called LBI. These guys and gals were top notch. They actually said I did a good job so it can be said they are nurturers. They constantly called me "the talent" which owned. They applauded me several times (ok, it was like twice, but holy crap it felt awesome). From the folks behind the cameras, to the producers, to the crew working feverishly to get everything in place when it needed to be I was seriously impressed. You just got the feeling that these guys and gals knew what the heck they were doing and it put you at ease. Now time for some LBI shout outs. If I get any names wrong I apologize but to the best of my knowledge; Todd (this guy was first class, I really don't know if I can even give this guy an accolade to do him justice, he rules), Joe (first, anyone with the name Joe is cool, second this guy complimented me all day--where is he right now I wonder?), Margaret (like the second person I met, she really made me feel at home on the set), Maleeka (I hope I spelled that right, this girl was amazing with the make-up, she was dynamic to talk to and just one of the coolest people ever), Jim (I think Jim is more or less the funniest person I have never had an actual conversation with, oh and he can film like a madman), John (dude is a beast with the camera, patient as the day is long, and one heck of a nice guy), Brad, (this guy was encouraging, smart as they come and had an eye for detail), Mike (ok, I think his name is Mike, but he was with Joe, Brad and Todd all day and was always smiling...he reminded me of someone I know), Jay (Jay was a man of few words but he made me look good on camera and because of that he is my boy), Terry (ok, I am not sure if that's his name or not, but he mic'd me up and operated the boom, and was just a calming influence throughout the day), John (there were a lot of Johns but this one had a tattoo of Alabama on his arm, he also put a fan in the minivan to keep me from melting during the installation shoot), Lisa (a very nice lady, recently married, she knew a lot about the area and was just cool to talk to), Allison (pretty sure that's her name, brown hair, jogged like 3 miles the morning of the shoot, and reminded me that I could change out of khakis and a long sleeve shirt when I was done shooting before anyone else did--and for that she will always have a soft spot in my heart), and then there was another super cool lady and I totally forget her name (not to imply she is forgetable) but I do know that she is a project manager and spent most of the day clicking away on the laptop and was very matter of fact and super nice which I totally dig. **FYI, when someone refers to you as "the talent" instead of your name it is extremely confusing. I have been called talented before, for eating a lot of peperoncini or throwing down some serious game play on the PlayStation but never "the talent." I don't think I recognized they were talking to me until like the end of the day--which was ironic and awesome at the same time.** So what was this project all about? Ready for the Road Ahead is an inventive campaign that is aimed at helping new parents ready themselves as they begin to look at and choose a car seat for the first time. There is an empasis on real world advice from real world parents and also an emphasis on preparing for trips whether they be short or the longer road trips that we all loathe. Graco proved to me that they are in touch with their consumer base in the way they structered this campaign and I can't wait to see the final outcome. I am humbled to have been a part of such a great group of people and I really, literally had to pinch myself to make sure I wasn't dreaming. Here is a link to the full gallery of pictures from the trip and better yet, just watch the slideshow. Word. If you liked this post why not rate it at BuzzFuse? June is almost over, aren't you curious if I will get paid? I know I am. Leave a comment there while your at it. Thanks!
Users' Comments (15)
|
|
|